12:00 p.m. CST
Personas, Collaboration & Productivity in Crisis Mode
- Beth Lasseter
- Director of NPD Management Services
- Savvy Consortium/Optima
High performance teams enhance organizational collaboration to accelerate the speed at which they learn, communicate and deliver results. Beth Lasseter will present a method that is used globally to understand what drives behavior and decision making in cross-functional organizations. She will demonstrate how to apply the method to innovation personas, customer personas, and team dynamics. Participants will engage in a problem-solving exercise that can be adapted to fit their own organizations to improve collaboration, team learning and productivity.