12:00 p.m. CST
NPD Cross-Functional Team Integration
- Terry O'Brien
- Director of New Product Development
- Bruno, Inc.
According to Ron Mascitelli, “new product development is the most intensely cross-functional and collaborative process in any business” (Mastering Lean Product Development, 2011, X). Problems in NPD cross-functional teams often stem from poor planning, processes, and communication. Terry O’Brien will share Bruno’s cross-functional team training, philosophy which establishes a common language amongst the various ‘Knowledge Workers’ engaged in the NPD process. Additionally, he will share the tools, methods, and visuals Bruno uses to manage cross-functional decision making at each stage of Bruno’s Stage Gate process.